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Tag Docket vs UTM.io
UTM.io is a UTM builder with link-creation rules, a built-in shortener and optional SSO. It gives every plan unlimited users and meters by workspaces and templates; Tag Docket meters by client, so each client is its own space with its own rules.
Side by side
UTM.io’s column comes from their own website, checked on November 10, 2026. Where their site doesn’t say, we say so rather than guess. Prices are in US dollars, billed monthly.
| Feature | Tag Docket | UTM.io |
|---|---|---|
| What you pay for | Clients. Never links, never seats. | Plan tier, with limits on workspaces and templates. Users are unlimited. |
| Monthly price | Per client: $15 for 5, $49 for 25, $129 for 100 a month; more is quoted. | USD, per site. Starter free (25 new links a month); Plus $19 a month ($16 a month billed yearly); Professional $69 ($58 yearly); Business $159 ($133 yearly); Enterprise by contact. Workspaces: 1, 1, 1, 2, 3. |
| Retarget a printed QR code | Yes. The destination moves; the tagging stays, so GA4 sees the same campaign. | Not documented on their site. |
| Annual billing | Yes, two months free (a year costs ten months). | Yes. Their toggle says 2 months free; their FAQ says 20% off. |
| Links | Unlimited on every paid plan. | Unlimited on paid plans; 25 new links a month on Starter. |
| Seats | Unlimited on every plan. | Unlimited users on every plan. |
| Approved values and naming rules | Builder offers only the values your admins approved; impossible pairings are filtered out. | Rules lock the link builder to your conventions and accept only values in your specified format. |
| Lowercase enforced | Always, with no setting to turn it off. | Not documented on their site. |
| Published links never change | Yes. A mint is stored exactly as composed and never recomputed. | Not documented on their site. |
| Branded short-link domains | No. Short codes live on tgd.li, our own short domain. | Yes. Branded shorteners: 1 on Plus and Professional, 2 on Business, 3 on Enterprise. More are by contact. |
| Approvals, SSO, SOC 2 | No approvals workflow, SSO or SOC 2. | SSO/SAML supported, as a $2,000 a year add-on on Business and Enterprise. Approvals and SOC 2 are not documented on their site. |
| Export | Always available and always free. The client owns their link history. | CSV export is listed in their feature comparison. |
Which one fits
Choose UTM.io if
- You want unlimited users on every plan, including the free one.
- You want short links on your own branded domain.
- You need SSO/SAML and can buy it as an add-on.
- You are one team with a few workspaces rather than an agency with a long client list.
Choose Tag Docket if
- You run many clients and want each one’s naming rules kept separate without buying extra workspaces.
- You want lowercase enforced with no way to switch it off.
- You print QR codes and need to move where they go without the tagging changing.
Questions
How is Tag Docket’s pricing different from UTM.io’s?
Both have unlimited users. UTM.io meters by workspaces and templates on tiered plans; Tag Docket meters by client, and every plan has unlimited seats and links. Compare both pricing pages against your own client count.
Does Tag Docket support branded short domains or SSO like UTM.io?
No. Tag Docket short codes live on tgd.li, our own short domain, and there is no SSO. If either is a requirement, UTM.io offers branded shorteners on paid plans and SSO as an add-on.
Who owns the link history?
In Tag Docket, the client does. Export is always available and always free, and a client who moves agencies takes their history with them.
UTM.io is a trademark of its owner. Their plans and features change; check web.utm.io for the current details.
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