Industries
Campaign links for home services and trades
For agencies marketing roofers, remodelers, HVAC and other local trades. Yard signs, vehicle wraps, home shows and mailers each get a QR code you can repoint, and a cost per lead you don’t have to work out by hand.
An example link
A vehicle wrap, built from the starter values below.
https://cedarroofing.example/inspection?utm_source=vehiclewrap&utm_medium=offline&utm_campaign=spring26_freeinspect_roofing&utm_content=cedarrapids
- utm_source
- vehiclewrap
- utm_medium
- offline
- utm_campaign
- spring26_freeinspect_roofing
- utm_content
- cedarrapids
The wrap carries a short code. Next season, repoint it; the truck stays as it is.
What goes wrong, and what Tag Docket does
A truck wrap lasts for years
The code on a vehicle wrap outlives every campaign on it. Print a short code, and repoint it each season instead of rewrapping the truck. GA4 keeps seeing the same campaign.
Home shows and door hangers
Log each booth, door-hanger run or mail drop as a placement with its dates, quantity and cost. Pieces with nothing to scan can carry a promo code or a tracking number, and hand-counted leads still count.
Seasonal offers, same names
Free inspections in spring, seasonal discounts in fall: the offer and service values come from one approved list, so this year’s campaigns line up with last year’s.
Starting from a spreadsheet
Import the sheet you have now. Rows that can’t be understood are still imported and flagged, nothing is written before you see it, and a file of finished tagged URLs works on its own.
Starter values for home services
Pick this type of business when you add a client and these values, among others, are ready to use. Edit, rename or archive any of them; a starter set adds values, never new fields.
Offers
- Free inspection freeinspect
- Free estimate freeestimate
- Seasonal discount seasonaldiscount
- Financing offer financing
Programs, products and services
- Roofing roofing
- Siding siding
- Windows windows
- Gutters gutters
- Kitchen kitchen
- Bath bath
Platforms
- Yard sign yardsign
- Vehicle wrap vehiclewrap
- Home show homeshow
- Direct mail directmail
- Nextdoor nextdoor
Questions
How do we set up a new contractor’s values?
Other industries: Higher education, B2B and SaaS, E-commerce, Real estate, Nonprofits.
Bring the spreadsheet. We’ll show you the registry.
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