Industries

Campaign links for e-commerce brands

For agencies running paid social, shopping, email and creator campaigns for online stores. Ad-platform macros pass through intact, every link uses approved values, and the QR code on a package insert can be repointed when the promotion ends.

An example link

An Instagram ad for a holiday sale, built from the starter values below.

https://fernandfold.example/collections/bestsellers?utm_source=instagram&utm_medium=paidsocial&utm_campaign=winter26_holidaysale_homegoods&utm_content={{ad.id}}

utm_source: instagram
utm_medium: paidsocial
utm_campaign: winter26_holidaysale_homegoods
utm_content: {{ad.id}}

Meta fills in {{ad.id}} when the ad runs. Tag Docket leaves the macro exactly as written.

Where the tags end up

Klaviyo

Klaviyo can add UTM parameters to email and SMS links automatically, set account-wide or per campaign and flow. If that is on, Klaviyo tags those links itself: set its values to match your approved list, and use Tag Docket for everything else.

From Klaviyo’s documentation, checked October 21, 2026.

Tag Docket doesn’t connect to Klaviyo. It makes the links; it reads the tags.

What goes wrong, and what Tag Docket does

Macros that must survive

Meta’s {{ad.id}}, Google’s {creative}: platform macros pass through byte for byte, and a token the platform doesn’t recognize is flagged before the link ships. Admins can choose which macros fill utm_content, utm_term and utm_id, per platform.

Creators and affiliates

Paste forty destinations at once. Each row stands alone, so one bad URL never rejects the other thirty-nine, and duplicates are caught against everything already made.

Package inserts and catalogs

Print a short code, not the full link. When the holiday offer ends, repoint the code to what’s next. Log each print run as a placement with its quantity and cost, and see cost per scan.

Facebook, facebook and fb

Every value is lowercased, always, with no setting to turn it off, and the builder only offers approved values. One source in the report, not three.

Starter values for e-commerce

Pick this type of business when you add a client and these values, among others, are ready to use. Edit, rename or archive any of them; a starter set adds values, never new fields.

Offers

Free shipping freeshipping
Percent off percentoff
Bundle bundle
New arrival newarrival
Holiday sale holidaysale
Cart recovery cartrecovery

Programs, products and services

Apparel apparel
Beauty beauty
Home goods homegoods
Pets pets
Subscriptions subscriptions

Platforms

Amazon amazon
Pinterest pinterest
YouTube youtube
Snapchat snapchat

Questions

Does Tag Docket connect to Shopify or Klaviyo?

No. There are no store or email integrations. Tag Docket makes the links; your store and analytics read the tags on them.

What if a destination already has UTM tags?

The page check warns when the destination already carries its own UTM parameters, so a pre-tagged link doesn’t quietly fight with yours. It warns; it never blocks.

Other industries: Higher education, B2B and SaaS, Real estate, Home services, Nonprofits.

Bring the spreadsheet. We’ll show you the registry.

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