Industries

Campaign links for enrollment marketing

For agencies running recruitment campaigns for colleges and universities. Every inquiry-form link, viewbook QR code and college-fair sign carries the same approved tags, so the admissions office’s source reports add up.

An example link

A search-mail postcard for a fall visit day, built from the starter values below.

https://apply.northfield.example/register/?id=fallvisit&utm_source=directmail&utm_medium=print&utm_campaign=fall26_campustour_undergraduate&utm_content=chicago

utm_source: directmail
utm_medium: print
utm_campaign: fall26_campustour_undergraduate
utm_content: chicago

The form’s own id stays first; the tags follow it. Slate reads them when the student submits the form.

Where the tags end up

Slate

Slate, the admissions CRM from Technolutions, captures utm_source, utm_medium, utm_campaign, utm_term and utm_content when a form is submitted, from the link the student arrived on. Its own documentation advises agreeing the values with marketing so tracking stays consistent across outreach channels. Tag Docket is where that agreement lives.

From Slate’s documentation, checked October 21, 2026.

Tag Docket doesn’t connect to Slate. It makes the links; it reads the tags.

What goes wrong, and what Tag Docket does

Form links already have a query string

A Slate form link already carries its own ?id=. Tag Docket adds the tags after the form’s own parameters instead of replacing them, and the page check warns when a redirect would drop them on the way.

Viewbooks, search mail and fair signs

Printed pieces get a short code. When the fall visit-day page becomes the spring one, repoint the code: the tagging stays the same and nothing gets reprinted. Log each mail drop or booth sign as a placement, with quantity and cost, and see cost per scan.

Many programs, one set of values

Undergraduate, graduate, online and certificate campaigns pick from the same approved list, always lowercased. Impossible pairings are filtered out of the builder, so an email link can’t claim to come from Snapchat.

Institutions change agencies

The institution owns its link history, and export is always free. A transfer moves the short codes too, so the QR codes already printed in last year’s viewbook keep working.

Starter values for higher education

Pick this type of business when you add a client and these values, among others, are ready to use. Edit, rename or archive any of them; a starter set adds values, never new fields.

Offers

Apply now applynow
Request info requestinfo
Campus tour campustour
Info session infosession
Open house openhouse
Scholarship scholarship

Programs, products and services

Undergraduate undergraduate
Graduate graduate
Online online
Certificates certificates
Summer programs summerprograms

Platforms

Direct mail directmail
YouTube youtube
Snapchat snapchat
Spotify spotify
Radio radio

Questions

Does Tag Docket connect to Slate?

No. There is no Slate integration. Tag Docket makes the links, and Slate reads the tags on them when a form is submitted, the same way it reads any tagged link. What changes is that every link your team sends carries values from one approved list.

We’re an in-house marketing office, not an agency. Does it fit?

Tag Docket is built for agencies and priced by client, never by seat or link. An in-house office can treat each college, school or program it markets as a client. The free plan covers one client and five new links a month; paid plans start with five clients.

Our IT office needs SSO and a security review.

Then check first: Tag Docket has no SSO/SAML and no SOC 2 report. Sign-in is by email link, with no passwords.

Other industries: B2B and SaaS, E-commerce, Real estate, Home services, Nonprofits.

Bring the spreadsheet. We’ll show you the registry.

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