Terms of Service

Effective: October 9, 2026

1. Who these terms are with

Tag Docket is operated by MM Sanford, LLC (“we”, “us”). The customer is the agency whose account is opened, by you or by us (“you”). By using the service you agree to these terms on behalf of that agency, and you confirm you are allowed to do so. The people you invite use the service under your account and these terms.

2. What the service does

Tag Docket is a registry for the campaign links, UTM parameters, short codes and QR codes an agency produces for its clients. It composes and records links, checks them against your own conventions and against public landing pages, and, where you connect one, reads a client’s Google Analytics 4 property to evaluate how links were tagged.

Warnings the service gives (about a landing page, a redirect, a missing analytics tag, a pairing of values or a link’s length) are advice. You decide what to publish, and you are responsible for the links you publish and the campaigns they belong to.

3. Accounts and access

You can start an agency yourself at app.tagdocket.com/signup, or we can set it up for you. A new agency starts on a free 14-day trial; no card is needed, and one person may start one agency this way. People sign in with a link sent to their email address, and there are no passwords. You are responsible for who you invite, for the roles and client access you grant them, and for removing people who no longer need access. Removing someone keeps the links they made and their name on them.

4. Who owns what

• Your agency owns the conventions it authored: the taxonomy of dimensions and values, pairing rules and templates.
• Your client owns the records about them: the links, short codes and QR codes made for that client, and their history.
• We own the service itself, including the software and the platform packs. We claim no ownership of your data or your clients’ data, and we process it only to provide the service.

You grant us the permissions needed to host, process and display that data to provide the service to you. We do not sell it, and we do not use it to train machine-learning models.

5. Export, and moving a client to another agency

Export is always available and always free, on every plan and after cancellation, including while an account is read-only for non-payment.

A client may move to another agency that uses Tag Docket. The receiving agency requests the transfer and the agency holding the client approves or declines it. If that agency declines, or does not answer within 14 days, we may approve the transfer at the client’s request, and record a note of why with both agencies. When it completes, control of the client’s short codes passes exclusively to the receiving agency, the links move unchanged, and the outgoing agency keeps a read-only archive of the work it did, which no longer counts against its plan. You agree that the records about a client are the client’s, and that they may move them this way.

6. Acceptable use

You agree not to:

• use short codes or links to send people to malware, phishing or unlawful content;
• use the service in breach of an advertising platform’s or Google’s own terms;
• attempt to reach another agency’s data, or to probe, overload or disrupt the service;
• resell access to the service to third parties outside your agency and its clients.

We check each short code’s destination against Google’s list of unsafe sites when it is created or changed, and refuse one that is listed. Short codes from an agency that has not yet paid for a plan show a page naming the destination before the person continues to it. We may disable a short code that breaches this section, and will tell you when we do. If an agency uses the service for phishing, malware or other abuse, or puts other agencies’ printed codes at risk, we may suspend it at once: its codes stop resolving and its members cannot sign in until we lift the suspension. Suspension deletes nothing.

7. Plans and fees

Plans and prices are as published on the pricing page. Plans are metered by the number of clients, not by links or by seats. Adding a client beyond your plan is the only action a plan limit blocks. Accepting a client transferred from another agency is never blocked: the transfer completes, and we ask you to move to a plan that fits.

Paid subscriptions are billed through Stripe and renew automatically until cancelled. Plan changes can also be handled by invoice. A change of plan part-way through a billing period is prorated. Fees already paid are not refunded, including for the remainder of a period after you cancel. We will give at least 30 days’ notice by email to account owners before a price change, which takes effect at your next renewal.

8. Failed payments

If a payment fails, a 14-day grace period begins. Your team keeps full access while the card is sorted out. If the payment is still outstanding when the grace period ends, the account becomes read-only until it is paid: everything stays readable and exportable and printed codes keep resolving, but nothing can be added or changed. An account that has paid for a plan is never deleted for non-payment.

9. Cancelling

You can cancel at any time. Cancelling deletes nothing. Your plan continues until the end of the period already paid for; after that the account becomes read-only, every client and link stays where it is, export remains available, and short codes already printed keep resolving. Subscribing again restores full access. An account that has paid for a plan is not deleted when it is cancelled. An account that only ever used a trial is deleted one year after the trial ended, after we have emailed its owners. An account owner can ask us in writing to close the account and delete its data; we will offer an export first, and delete the account within 30 days of the request. Its short codes keep resolving for 30 days after it is closed.

10. Short codes and printed pieces

Short codes are served from our domain. A retired code is disabled rather than deleted and shows a page explaining it is no longer in service. Retiring a client archives it; its codes keep resolving. When the account that owns a code is closed, the code keeps resolving for at least 30 days; after that we do not guarantee it.

11. Third-party services

Connecting a client’s Google Analytics 4 property requires someone with admin rights on that property to grant read access to your agency’s service account, or, where it is offered, someone at your agency to sign in with a Google account that can read it. You confirm you have the client’s permission to do so. Google’s own terms apply to that property, and we are not responsible for changes Google or an advertising platform makes to its products, macros or limits.

12. Availability

We work to keep Tag Docket available and we monitor it, but standard plans carry no contractual uptime commitment. We may take the service down for maintenance, and will give notice in advance where the work is planned. Custom plans carry the uptime commitment agreed in writing with that customer.

13. Warranties and liability

The service is provided “as is”. We do not warrant that it will be uninterrupted or error-free, or that its checks will catch every problem with a link or landing page.

To the fullest extent the law allows, neither party is liable to the other for indirect, incidental or consequential loss, lost profits or lost business, including campaign performance or reporting affected by a link. Our total liability arising out of these terms is limited to the greater of the fees you paid us in the twelve months before the claim and US$100. Nothing here limits liability that cannot be limited by law.

14. Changes to these terms

We will email account owners before a material change takes effect, and update the effective date at the top of this page. Continuing to use the service after that date means you accept the revised terms.

15. Governing law

These terms are governed by the laws of the State of Wisconsin, and the courts of Wisconsin have exclusive jurisdiction over any dispute arising from them.

16. Contact

MM Sanford, LLC, Green Bay, WI. Questions about these terms: hello@tagdocket.com.